Segmentation & Analysis
Shape data into meaningful groups so you can focus your efforts.
Extracting value from data
We use a variety of analytical techniques to shape data into meaningful groups of people based on their characteristics and likely behaviour.
- Custom segmentations – a market or customer segmentation built to your exact requirements
- Segment brand affinity – identification of which segments have the strongest attraction to your brand
- Propensity modelling – ordering consumers based on their likelihood to exhibit your desired behaviour
- Churn analysis – identifying why customers churn and which ones are likely to in the future
- Campaign optimisation – maximise response rates by identifying which characteristics campaign responders have in common
Extracting value from data
We use a variety of analytical techniques to shape data into meaningful groups of people based on their characteristics and likely behaviour.
- Custom segmentations – a market or customer segmentation built to your exact requirements
- Segment brand affinity – identification of which segments have the strongest attraction to your brand
- Propensity modelling – ordering consumers based on their likelihood to exhibit your desired behaviour
- Churn analysis – identifying why customers churn and which ones are likely to in the future
- Campaign optimisation – maximise response rates by identifying which characteristics campaign responders have in common
Got Questions?
We have all the answers! Well, maybe not all but we’ll do our best to help.
