Segmentation & Analysis

Extracting value from data

We use a variety of analytical techniques to shape data into meaningful groups of people based on their characteristics and likely behaviour.

  • Custom segmentations – a market or customer segmentation built to your exact requirements
  • Segment brand affinity – identification of which segments have the strongest attraction to your brand
  • Propensity modelling – ordering consumers based on their likelihood to exhibit your desired behaviour
  • Churn analysis – identifying why customers churn and which ones are likely to in the future
  • Campaign optimisation – maximise response rates by identifying which characteristics campaign responders have in common

Extracting value from data

We use a variety of analytical techniques to shape data into meaningful groups of people based on their characteristics and likely behaviour.

  • Custom segmentations – a market or customer segmentation built to your exact requirements
  • Segment brand affinity – identification of which segments have the strongest attraction to your brand
  • Propensity modelling – ordering consumers based on their likelihood to exhibit your desired behaviour
  • Churn analysis – identifying why customers churn and which ones are likely to in the future
  • Campaign optimisation – maximise response rates by identifying which characteristics campaign responders have in common

Got Questions?

We have all the answers! Well, maybe not all but we’ll do our best to help.