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2021 Data Predictions: What To Expec...

With 2020 quickly coming to a close, predictions around what 2021 will look like are running rife.

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How Data Can Solve Your Churn Proble...

Churn - or customer attrition - is an unfortunate reality for all businesses, no matter what they do.

Data Pooling: What Is It And Why Doe...

As the saying goes, ‘sharing is caring’, and when it comes to data, sharing can serve as a way to generate

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Creepy Or Convenient?

Not only does data give marketers the opportunity to reach their customers in new, targeted ways, it also provides users with

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Offline Data: Your Online Friend

While the word ‘data’ is now commonplace in the vernacular of any marketer, far fewer marketers actually understand the key...

Your Complete Guide to Data Commerci...

Dave Palin explains how companies are now using their data to generate new forms of income and transform their entire business