With 2020 quickly coming to a close, predictions around what 2021 will look like are running rife.
Churn - or customer attrition - is an unfortunate reality for all businesses, no matter what they do.
As the saying goes, ‘sharing is caring’, and when it comes to data, sharing can serve as a way to generate
Not only does data give marketers the opportunity to reach their customers in new, targeted ways, it also provides users with
While the word ‘data’ is now commonplace in the vernacular of any marketer, far fewer marketers actually understand the key...