Dave Palin explains how companies are now using their data to generate new forms of income and transform their entire business
Data can help businesses create new revenue streams, reduce customer churn and identify potential wastage of money and time.
Back in 2018, Cambridge Analytica showed the world the importance of ethical data.
With a growing public focus on data privacy, transparency is now at the core of data commercialisation and digital marketing.
Australia’s privacy laws look set for a significant shakeup following the ACCC’s inquiry into digital platforms.