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First-Party Data, Transparency And A...

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.

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Balancing Performance & Trust: ...

Boris Guennewig and Steve Millward run through the history of online targeting and explain how the industry is starting to move in a

Through The Looking Glass: The Rise ...

Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide...

Your Complete Guide to Data Commerci...

Dave Palin explains how companies are now using their data to generate new forms of income and transform their entire business

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How To Get The Most From Your First ...

On May 25 2018, the EU introduced the General Data Protection Regulation (GDPR), changing how businesses and organisations...

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The Data Economy: It’s All About I...

‘Data’ and ‘insight’ are two terms that are sometimes – mistakenly – used interchangeably.