When it comes to data tracking, there is no doubting that the cookie has been king for the best part of
The role of data in society is growing by the day. It is helping businesses connect with customers in new ways...
While the word ‘data’ is now commonplace in the vernacular of any marketer, far fewer marketers actually understand the key...
Not only does data give marketers the opportunity to reach their customers in new, targeted ways, it also provides users with
Churn - or customer attrition - is an unfortunate reality for all businesses, no matter what they do.
As the saying goes, ‘sharing is caring’, and when it comes to data, sharing can serve as a way to generate