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Data Tracking In 2022

When it comes to data tracking, there is no doubting that the cookie has been king for the best part of

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How To Ease Consumer Privacy Concern...

The role of data in society is growing by the day. It is helping businesses connect with customers in new ways...

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Offline Data: Your Online Friend

While the word ‘data’ is now commonplace in the vernacular of any marketer, far fewer marketers actually understand the key...

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Creepy Or Convenient?

Not only does data give marketers the opportunity to reach their customers in new, targeted ways, it also provides users with

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How Data Can Solve Your Churn Proble...

Churn - or customer attrition - is an unfortunate reality for all businesses, no matter what they do.

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Data Pooling: What Is It And Why Doe...

As the saying goes, ‘sharing is caring’, and when it comes to data, sharing can serve as a way to generate