Digital Audiences Summary
We combine genuine transactional data from industry partners with demographic, life stage, attitudinal and socio-economic variables to predict which consumer segments are more likely to demonstrate your desired behaviour. The smrtr universe provides comprehensive consumer insights with more than 1,000 attributes to describe and understand Australian individuals and households.
Explore over 500 unique audiences, ready and available for activation in your chosen channel.
Automotive
Understand and target consumers based on what cars they drive and what they are likely to purchase in the future, using real car sales data and demographics.
Household Attributes
Understand and target individuals based on a multitude of property-related factors including ownership status, type of home, property size and other attributes.
Hobbies & Interests
Understand and target consumers based on their lifestyles, interests, hobbies and their entertainment and leisure pursuits.
Financial Services
Target consumers based on their current financial situation, the products they consume and anticipate their future needs. Including superannuation, life insurance, credit and savings.
Demographics & Property Lifestage
Target consumers based on their lifestage, family composition, generation, age as well as where they are at in their property buying journey.
Education, Employment & Affluence
Gain insight and target based on an individuals’ likely employment, their level of education, wealth indicators and income levels.
We work with industry leading platform partners including
Want to Know More?
Contact smrtr today to find out how we can deliver to your chosen channel and platform partners.
