Data to change your world
Data to change your world
Data to change your world
Data to change your world
Data to change your world
Data to change your world

Data to change your world

Audience segments, insights & advisory based on the purchase behaviour & characteristics of 16m Australians.

Our Services

Data to change your world

We source a diverse range of data sets to help you gain insights to understand your customers better.

How we can help you

Data Commercialisation

We transparently commercialise industry data sets and link them together within an ISO-certified smrtr Data Universe to empower our offerings and benefit Data Partners.

Audience Segments

Over 500 Audience Segments packaged into six targeting types predict which consumers and businesses are more likely to demonstrate a particular behaviour.

Data Enrichment

Data Universe attributes are matched with first-party data to enrich the view of the people in that data set and shape a meaningful story.

Market Insights

Market and category performance benchmarking and profiling provide next best actions regarding market share, customer understanding and market potential.

Custom Insights

Leverages the Data Universe and our analytic capability in a bespoke manner to solve a specific business need or provide customisable solutions for common industry pain points.

Who we do it for

smrtr Data Universe

smrtr Data Universe

Data is usually created and made available in silos meaning most companies have one view of the world. The true picture only emerges from connecting several different views and by sourcing a wide variety of data sets across multiple industries. And by applying world-class analytics, we provide much better solutions to your business needs.

Future-proofed for a cookie-less world, the smrtr data universe is a collection of unique data assets containing demographic, socio-economic, attitudinal, transactional and location data on over 16 million individuals. It’s aggregated, analytically packaged and onboarded to your preferred environment or interface.

Privacy compliant data

We have three key factors to consider when managing and using personal information:

  1. Privacy and Compliance: We rely on a wide variety of partners to power our data universe. Our contracts ensure all data providers must meet applicable privacy requirements when sourcing, using, and sharing data.
  2. Opt-out: Consumers can easily opt-out of their data being used by us and our clients.
  3. Security: We use the highest level of encryption to transfer data and our cloud backend security is at the highest industry standards. Our information security processes are certified as compliant to ISO27001 standards.
Privacy Protected

Our Data Partners

An ever-growing data partner network delivering transaction-based data sets across a wide range of industries is what makes the smrtr data universe so predictive and unique. 

We are always looking to secure new partnerships that unlock new possibilities for our clients, while always adhering to consumer privacy.

Easy Setup

Get started in 30 seconds

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01
Share research with the whole team

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02
Track changes in feedback over time

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03
Advanced mining Traffic

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14-day free trial.

No credit card required.

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$59.99
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Start Free Month
Starter
$59.99
Per month
    • All Lite features
    • Unlimited contacts
    • Remove Sendinblue
    • logo from emails
    • Advanced statistics

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Got Questions?

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