Data to change your world
Audience segments, insights & advisory based on the purchase behaviour & characteristics of 16m Australians.
Our ServicesData to change your world
We commercialise a diverse range of data sources to help companies better understand consumers.
What we do
Data Commercialisation
Our proprietary data commercialisation process opens up revenue opportunities for our partners and insights for our customers. Multiple industry data sets are linked together in a single data universe and used to build off the shelf products and custom solutions.
Data Products
Audience Segments predict which consumers are more likely to demonstrate a particular desired behaviour – with no reliance on cookie data. They are available off the shelf and at scale. Our Insights products provide industry-specific benchmarking, sizing and competitive insight in a packaged subscription.
Data Services
Data processing, profiling, and data enrichment shape your first-party data into a meaningful story while our advisory service leverages our analytic capability and data assets to build bespoke solutions & strategic plans. Importantly, all our data (and yours) can be matched and activated within online and offline channels.
How we do it
We collect a wide range of data on people, consumption, and behaviour across key industries.
We leverage data assets to create business intelligence products that can be used for analysis and marketing.
With smrtr Identity Graph providing the connector between different identifiers and our own data…
and already-built connections into technology to drive seamless communication strategies and execution.
FAQs
Covering our most frequently asked questions, we:
show how data commercialisation compliantly builds our data universe
summarise our products, services and approach to custom solutions
share how we apply machine learning and AI
explain how your own first-party data can be integrated
show how the outputs are securely onboarded into your environment
FAQs
Covering our most frequently asked questions, we:
show how data commercialisation compliantly builds our data universe
summarise our products, services and approach to custom solutions
share how we apply machine learning and AI
explain how your own first-party data can be integrated
show how the outputs are securely onboarded into your environment
smrtr Data Universe
Data is usually created and made available in silos meaning most companies have one view of the world. We believe the true picture only emerges from connecting several different views and that by sourcing a wide variety of data assets across multiple industries and applying world class analytics, we can provide much better solutions to our clients. No other company in Australia offers as many points of view on the world as we do.
Future-proofed for a cookie-less world, the smrtr data universe is a collection of unique data assets containing demographic, socio-economic, attitudinal, transactional and location data on over 16m individuals. It’s aggregated, analytically packaged and onboarded to your preferred environment or interface.
Our Data Partners
An ever-growing data partner network delivering transaction-based data sets across a wide range of industries is what makes the smrtr data universe so predictive and unique.
We are always looking to secure new partnerships that unlock new possibilities for our clients, while always adhering to consumer privacy.
Our Data Partners
An ever-growing data partner network delivering transaction-based data sets across a wide range of industries is what makes the smrtr data universe so predictive and unique.
We are always looking to secure new partnerships that unlock new possibilities for our clients, while always adhering to consumer privacy.
smrtr for Good
We’re dedicated to using data to address societal issues by providing pro bono consulting, funding Ph.D. research that aligns with our vision, and directing a portion of our revenue to the Business for Good scheme.
Got Questions?
We have all the answers! Well, maybe not all but we’ll do our best to help.
