Data Diligence

Our data governance processes and policies ensure our data drives positive change without compromising privacy.

Privacy protected

At smrtr our first consideration is the law, which defines personal information as “information or an opinion about an identified individual, or an individual who is reasonably identifiable”. We have three key factors to consider when managing and using personal information:

Privacy and Compliance: We rely on a wide variety of partners to power our data universe. Our contracts ensure all data providers must meet applicable privacy requirements when sourcing, using, and sharing data.
Opt-out: Consumers can easily opt-out of their data being used by us and our clients.
Security: We use the highest level of encryption to transfer data and our cloud backend security is at the highest industry standards.

Anonymised data

We address the balance of maintaining privacy and maximising data value by aggregating our data into micro-segments so that we cannot identify specific individuals. This means we can derive insights and create audiences without passing through individual-level data.

ISO 27001:2013 Certified

To further demonstrate our commitment to security management, smrtr holds ISO 27001:2013 Certification, the internationally recognised Information Security Management Standard (ISMS).

ISO 27001 is designed to give an organisation a framework that protects information assets and ensures business continuity in a landscape filled with information security threats.

ISO 27001 preserves the confidentiality, integrity and availability of information by applying risk management processes to adequately manage threats. The broad scope of the ISMS ensures that all aspects of smrtr’s information technology operations are taken into consideration to address information security risks – big and small.