Our data governance processes and policies ensure our data drives positive change without compromising privacy.
At smrtr our first consideration is the law, which defines personal information as “information or an opinion about an identified individual, or an individual who is reasonably identifiable”. We have three key factors to consider when managing and using personal information:
We address the balance of maintaining privacy and maximising data value by aggregating our data into micro-segments so that we cannot identify specific individuals. This means we can derive insights and create audiences without passing through individual-level data.
At smrtr our first consideration is the law, which defines personal information as “information or an opinion about an identified individual, or an individual who is reasonably identifiable”. We have three key factors to consider when managing and using personal information:
We address the balance of maintaining privacy and maximising data value by aggregating our data into micro-segments so that we cannot identify specific individuals. This means we can derive insights and create audiences without passing through individual-level data.
We have all the answers! Well, maybe not all but we’ll do our best to help.