Track market share and understand buyer profiles right down to a local level.
We’ve worked with manufacturers and dealers to design a market dashboard that helps them:
Understand the trends and patterns of car purchases to inform strategy on national, regional and local area marketing
Understand the cars being bought in each Prime Market Area (PMA) or region and the defining characteristics of people that buy them
Quantify and track market share by make and line
Optimise pricing and discounting
Close the loop on outcome measurement