We help retailers and other multi-site businesses understand their business performance and customers, as well as find new customers and measure marketing activity.
Retail Transactions: We work with several different institutions, including banks and payment schemes to access over 2.5 billion card transactions that uncover purchasing behaviour.
Consumer Spending: Access audience segments based on highly predictive spending propensities for 120 different categories of consumer spending and specific brands.
Consumer Mindsets: Target consumer mindset audiences that combine digital and location-based behaviours, brand affinities, and personal interests.
Home Movers: Have been proven to be more likely to purchase whiteware, furnishings and electrical goods and visit hardware stores. Our partnership with CoreLogic provides weekly updates of properties listing for sale, rent and recently sold.
Understand your business: Understand market share and competitive performance including where your brands fit in to the shopping lives of Australian consumers. How are each of your stores performing, where are they drawing customers from and how are people cross-shopping with other brands?
Measure business performance: Because our insights and marketing activation data is connected we can close the loop on activities to measure the effectiveness of your marketing and other business activities on sales and market share by customer segment.
Understand your customers: Connect your CRM or loyalty data to our data on customer behaviour to gain insights on each customer, their value to you relative to total value and the offers and products that they will be most receptive to.
Find new profitable customers: Deploy targeted business and consumer insights to your digital and offline marketing channels. We have hundreds of retail segments ready to go, or we can build specific segments for your brands and customer types.
All of our data is available where and when you need it. Learn more about our privacy-first-based approach to data onboarding and activation.