Understanding the use of consumer da...

We partnered with B&T to conduct a survey asking the marketing industry how data is being used today and how they

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How GetReminded increased membership...

To boost its user acquisition, GetReminded wanted to identify an audience whose demographic and psychographic...

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Targeting And Retargeting: What You ...

When it comes to digital advertising, the terms ‘targeting’ and ‘retargeting’ are often used interchangeably.

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Business Data And Consumer Data: Wha...

As privacy laws continue to develop and businesses look for new ways to use data, business data and consumer data are

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Connecting The Dots: How You Can Use...

A recent study from the Location Based Marketing Association found that 95 percent of global companies are already using location...

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Making Second-Party Data Work For Yo...

Second party-data might best be described as quid pro quo in the data and analytics space.