We’re beyond excited to launch a new range of Audience Segments! Over the past 12 months, we’ve collected feedback from a variety of publishers, platforms, agencies and advertisers to truly understand what the market wants and work out the best way to deliver this. What we’ve learned came down to three core themes:
So we decided to rebuild our Audience Segments from scratch.
Over 500 unique audience segments are packaged into six targeting types that are further refined into over 40 audience families. The six ways to target consumers include:
Each segment comes complete with a description, methodology and pre-match volume so you have complete transparency. They can also be made available in any environment via a number of connectors which we’re finding have improved match rates.
We build our insights from a wide range of transactional, attitudinal and demographic data sets and our data partners continue to expand, particularly in the transactional and geo-behaviours data spaces.
We will continue to expand and improve our Audience Segments offering through a range of new techniques and additional data sources. We’ll be sure to keep you informed.