Property Life Stage Segmentation (PLSS)

Maximizing Marketing ROI with Advanc...

In the ever-evolving world of digital marketing, one truth remains constant: understanding your audience is key to success. With the vast

Lookalike Audiences for the Automotive Industry

Data-Driven Customer Acquisition: sm...

In November 2022, a leading automotive brand launched its new luxury SUV, aiming to reach the right audience and boost sales

A new and improved range of smrtr Au...

We’re beyond excited to launch a new range of Audience Segments! Over 500 unique audience segments are packaged into six...

Understanding the use of consumer da...

We partnered with B&T to conduct a survey asking the marketing industry how data is being used today and how they

GetReminded x smrtr

How GetReminded increased membership...

To boost its user acquisition, GetReminded wanted to identify an audience whose demographic and psychographic...

Through The Looking Glass: The Rise ...

Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide...