Understanding the use of consumer da...

We partnered with B&T to conduct a survey asking the marketing industry how data is being used today and how they

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How GetReminded increased membership...

To boost its user acquisition, GetReminded wanted to identify an audience whose demographic and psychographic...

Through The Looking Glass: The Rise ...

Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide...

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How DMPs And DSPs Are Integrating Da...

With businesses continually collecting and using data, having this data accessible and easily implemented is of the utmost...

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The Data Behind Brand Affinity

Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website

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STP: Connecting Segments Through Tar...

In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...