Maximizing Marketing ROI with Advanc...
In the ever-evolving world of digital marketing, one truth remains constant: understanding your audience is key to success. With the vast
Data-Driven Customer Acquisition: sm...
In November 2022, a leading automotive brand launched its new luxury SUV, aiming to reach the right audience and boost sales
A new and improved range of smrtr Au...
We’re beyond excited to launch a new range of Audience Segments! Over 500 unique audience segments are packaged into six...
Understanding the use of consumer da...
We partnered with B&T to conduct a survey asking the marketing industry how data is being used today and how they
How GetReminded increased membership...
To boost its user acquisition, GetReminded wanted to identify an audience whose demographic and psychographic...
Through The Looking Glass: The Rise ...
Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide...
