Targeting & Programmatic Marketing

In November 2022, a leading automotive brand launched its new luxury SUV, aiming to reach the right audience and boost sales

We’re beyond excited to launch a new range of Audience Segments! Over 500 unique audience segments are packaged into six...

We partnered with B&T to conduct a survey asking the marketing industry how data is being used today and how they

To boost its user acquisition, GetReminded wanted to identify an audience whose demographic and psychographic...

Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide...

With businesses continually collecting and using data, having this data accessible and easily implemented is of the utmost...