In the ever-evolving world of digital marketing, one truth remains constant: understanding your audience is key to success. With the vast
In November 2022, a leading automotive brand launched its new luxury SUV, aiming to reach the right audience and boost sales
We’re beyond excited to launch a new range of Audience Segments! Over 500 unique audience segments are packaged into six...
We partnered with B&T to conduct a survey asking the marketing industry how data is being used today and how they
Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide...