We partnered with B&T to conduct a survey asking the marketing industry how data is being used today and how they see it being used in the future. In this six-page report we cover:

  • How audience targeting will evolve without the benefit of third party cookie tracking

  • The extent to which first, second and third-party data will be used going forward

  • An understanding of how third party data is currently performing, its challenges and where it will offer value in the future

  • A look at the internal data and analytics capability of companies and where they need to improve 

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