Targeting & Programmatic Marketing

With businesses continually collecting and using data, having this data accessible and easily implemented is of the utmost...

Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website

In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...

When it comes to digital advertising, the terms ‘targeting’ and ‘retargeting’ are often used interchangeably.

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.

You might have heard it before. In fact you might have even said it. “They must be listening!”