Targeting & Programmatic Marketing

In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...

When it comes to digital advertising, the terms ‘targeting’ and ‘retargeting’ are often used interchangeably.

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.

You might have heard it before. In fact you might have even said it. “They must be listening!”

Network 10 help brands build deeper and more meaningful connections with their audience, across every device.

Boris Guennewig and Steve Millward run through the history of online targeting and explain how the industry is starting to move in a