Second party-data might best be described as quid pro quo in the data and analytics space.
Amidst a changing privacy landscape and an ever-digitalising society, offline data has risen to prominence in the data and analytics space
Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.
Identity on the internet is a multi-faceted phenomenon. It might exist in one of many forms, whether that be through social
It’s hard to even remember what life was like before smartphones. The launch of 3G, then 4G networks...