Targeting And Retargeting: What You ...
When it comes to digital advertising, the terms ‘targeting’ and ‘retargeting’ are often used interchangeably.
Business Data And Consumer Data: Wha...
As privacy laws continue to develop and businesses look for new ways to use data, business data and consumer data are
Connecting The Dots: How You Can Use...
A recent study from the Location Based Marketing Association found that 95 percent of global companies are already using location...
Making Second-Party Data Work For Yo...
Second party-data might best be described as quid pro quo in the data and analytics space.
Unlocking Unexpected Insights From O...
Amidst a changing privacy landscape and an ever-digitalising society, offline data has risen to prominence in the data and analytics space
First-Party Data, Transparency And A...
Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.
