Data Commercialisation

We partnered with B&T to conduct a survey asking the marketing industry how data is being used today and how they

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.

Data and analytics company smrtr, today announced it has received a $2.5 million investment from Stockland.

Banking, automotive, insurance, agriculture and healthcare. These are just some of the industries that are currently being...

When discussing the monetary value of data, it is often framed as a commodity - a product that can be bought

Dave Palin explains how companies are now using their data to generate new forms of income and transform their entire business