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Banking, automotive, insurance, agriculture and healthcare. These are just some of the industries that are currently being...
When discussing the monetary value of data, it is often framed as a commodity - a product that can be bought
In November 2022, a leading automotive brand launched its new luxury SUV, aiming to reach the right audience and boost sales
Dave Palin explains how companies are now using their data to generate new forms of income and transform their entire business
You might have heard the phrase: ‘data is the new oil’. However, this might be overly generous to the oil industry.