Dave Palin explains how companies are now using their data to generate new forms of income and transform their entire business model using data commercialisation.

In this complete guide, you will learn:

  • how your company can succeed in the data economy and monetise your data  
  • the importance of clean and structured data and the steps to achieve this
  • how to navigate the complex regulatory landscape and understand what you can and can’t do with your data
  • how to ensure you meet customer’s expectations when handling their data 
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