The global market for data monetisation is tipped to reach $317 billion by 2023, up from $45 billion in 2016 (Allied).
A study by Deloitte Access Economics found that roughly 25% of Australian and New Zealand businesses surveyed never analyse data, or only analyse it on an ad hoc basis.
Even by slightly improving their data maturity, these companies stand to earn an extra $1.5 million on average in revenue.
But what is data commercialisation and where do you start?
smrtr explains how companies are now using their data to generate new forms of income and transform their entire business model using data commercialisation.
In this complete guide, you will learn: