smrtr has partnered with PropTrack, the property data and analytics team powering the realestate.com.au website and app, to launch “Market Dynamics,” a powerful resource for businesses seeking deep insights into the residential real estate market. With data from approximately 80% of all real estate online searches, companies can now make better-informed decisions grounded in comprehensive market analytics.
Market Dynamics in a Nutshell
Get a firm grasp on supply and demand trends in real estate.
Access monthly updated statistics for current market conditions.
Explore property types and locations drawing top user interest.
Available data breakdown by postcode, city, or state for targeted analysis.
Use cases that power decision-making
Area Insights: Understand specific areas to make smarter investments.
Project Exploration: Balance demand and supply to fine-tune development plans.
Market Sizing: Adjust strategy according to market size analytics
Pricing and Product Strategy: Current data helps shape pricing and products.
Making strategic moves with data
Pinpoint investment opportunities by interpreting demand.
Strategically plan advertising and product launches based on demand-supply analysis.
Guide pricing and development with market feedback.
Delivery options and benefits
Data License: Standalone data access for detailed market studies.
Packaged Insights: Benefit from pre-assembled actionable insights for immediate use.
Custom Insight Generation: Bespoke analytics tailored uniquely to your strategy.
Figure 1:Normalised demand for 3+ bedroom houses across Sydney. Demand is measured by weighing different relevant website interactions and normalised by the available supply.
Figure 2: Maps out user engagement hotspots across Australia, with most activity in denser population regions.