Back To All News
18 Apr
smrtr has partnered with PropTrack, the property data and analytics team powering the realestate.com.au website and app, to launch “Market Dynamics,” a powerful resource for businesses seeking deep insights into the residential real estate market. With data from approximately 80% of all real estate online searches, companies can now make better-informed decisions grounded in comprehensive market analytics.
Market Dynamics in a Nutshell
- Get a firm grasp on supply and demand trends in real estate.
- Access monthly updated statistics for current market conditions.
- Explore property types and locations drawing top user interest.
- Available data breakdown by postcode, city, or state for targeted analysis.
Use cases that power decision-making
- Area Insights: Understand specific areas to make smarter investments.
- Project Exploration: Balance demand and supply to fine-tune development plans.
- Market Sizing: Adjust strategy according to market size analytics
- Pricing and Product Strategy: Current data helps shape pricing and products.
Making strategic moves with data
- Pinpoint investment opportunities by interpreting demand.
- Strategically plan advertising and product launches based on demand-supply analysis.
- Guide pricing and development with market feedback.
Delivery options and benefits
- Data License: Standalone data access for detailed market studies.
- Packaged Insights: Benefit from pre-assembled actionable insights for immediate use.
- Custom Insight Generation: Bespoke analytics tailored uniquely to your strategy.
Figure 1: Normalised demand for 3+ bedroom houses across Sydney. Demand is measured by weighing different relevant website interactions and normalised by the available supply.
Figure 2: Maps out user engagement hotspots across Australia, with most activity in denser population regions.
