GetReminded x smrtr
How GetReminded increased membership...

To boost its user acquisition, GetReminded wanted to identify an audience whose demographic and psychographic...

Through The Looking Glass: The Rise ...

Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide...

I voted
Unlocking Unexpected Insights From O...

Amidst a changing privacy landscape and an ever-digitalising society, offline data has risen to prominence in the data and analytics space

smrtr launch event
First-Party Data, Transparency And A...

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.

Network 10 x smrtr
How Network 10 extended their target...

Network 10 help brands build deeper and more meaningful connections with their audience, across every device.

Audience Segments
Balancing Performance & Trust: ...

Boris Guennewig and Steve Millward run through the history of online targeting and explain how the industry is starting to move in a