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Data Universe

Future-proofed for a cookie-less world and onboarded in your preferred environment, the smrtr data universe contains demographic, socio-economic, attitudinal, transactional and location data on over 16m individuals residing at 8m addresses.

Our identity graph matches customer profiles within the data spine to the following data sets:

  • Industry transaction data – consumer transactions from our data partners
  • Property transaction data – property transactions and values
  • Modelled transaction data – analytic models that predict purchase behaviour
  • Mobile device data – location data for travel patterns
  • Online data sets – aggregated behaviour from a range of online sources
  • Modelled research insights – analytic models built using attitudinal data
smrtr Data Universe
smrtr Data Universe

Data Universe

Future-proofed for a cookie-less world and onboarded in your preferred environment, the smrtr data universe contains demographic, socio-economic, attitudinal, transactional and location data on over 16m individuals residing at 8m addresses.

Our identity graph matches customer profiles within the data spine to the following data sets:

  • Industry transaction data – consumer transactions from our data partners
  • Property transaction data – property transactions and values
  • Modelled transaction data – analytic models that predict purchase behaviour
  • Mobile device data – location data for travel patterns
  • Online data sets – aggregated behaviour from a range of online sources
  • Modelled research insights – analytic models built using attitudinal data

Our Data Partners

Data partnerships are what makes the smrtr data universe so powerful.

Our analysts love having genuine transaction data to work with, and because data is from a wide range of industries, we’re able to create client specific solutions rather than traditional one size fits all segmentations.

Become a Data Partner

Our proprietary data commercialisation framework allows you to compliantly and transparently productise your data and open up opportunities with your clients. It’s matched via our smrtr ID, stored securely and rolled up into micro segments and other analytic solutions.