The Data Behind Brand Affinity

Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website

STP: Connecting Segments Through Tar...

In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...

Painting A Picture: How To Best Use ...

When evaluating the ‘value’ of data, it is often hard to place an exact monetary amount.

smrtr launch event
First-Party Data, Transparency And A...

Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.

smrtr presents ‘Analytic Targe...

In our smrtr launch event: Analytic Targeting in a Cookieless World, smrtr’s co-founders share their take on the evolution of online

Top Tips For Data Processing

As technology continues to evolve and we as a society collect more and more data, the way in which we process