What COVID-19 Showed Us About Using ...
It is no secret that when the COVID-19 pandemic struck last year, most of us had no idea what to do.
How The ACCC Wants To Pull Down Data...
As we know, the ACCC has been investing a significant amount of time and effort into how tech giants operate in
The Data Behind Brand Affinity
Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website
STP: Connecting Segments Through Tar...
In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...
Painting A Picture: How To Best Use ...
When evaluating the ‘value’ of data, it is often hard to place an exact monetary amount.
Top Tips For Data Processing
As technology continues to evolve and we as a society collect more and more data, the way in which we process
