The Data Behind Brand Affinity
Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website
STP: Connecting Segments Through Tar...
In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...
Painting A Picture: How To Best Use ...
When evaluating the ‘value’ of data, it is often hard to place an exact monetary amount.
Top Tips For Data Processing
As technology continues to evolve and we as a society collect more and more data, the way in which we process
Why Everyone Is Talking About Identi...
Identity on the internet is a multi-faceted phenomenon. It might exist in one of many forms, whether that be through social
Stockland invests $2.5 million in da...
Data and analytics company smrtr, today announced it has received a $2.5 million investment from Stockland.
