handshakes
Offline Data: Your Online Friend

While the word ‘data’ is now commonplace in the vernacular of any marketer, far fewer marketers actually understand the key...

Pen and caluclator
Data Commercialisation: How To Get Y...

You might have heard the phrase: ‘data is the new oil’. However, this might be overly generous to the oil industry.

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How To Get The Most From Your First ...

On May 25 2018, the EU introduced the General Data Protection Regulation (GDPR), changing how businesses and organisations...

Cookies
Embracing A Cookieless Future

Once the cornerstone of digital identity, third party cookies are now on the outer.

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Making The World A Better Place… W...

Data can help businesses create new revenue streams, reduce customer churn and identify potential wastage of money and time.

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The Dos And Don’ts Of Ethical ...

Back in 2018, Cambridge Analytica showed the world the importance of ethical data.