The Data Behind Brand Affinity
Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website
How The ACCC Wants To Pull Down Data...
As we know, the ACCC has been investing a significant amount of time and effort into how tech giants operate in
Separate Or Dissipate? Can Changes T...
The ACCC has set out with the goal of addressing the competitiveness and efficiency of the ad tech supply chain as
How An Apple Search Engine Could Cha...
The rumour of an Apple search engine is not a new one. In fact, Apple was first spotted hiring for a
Through The Looking Glass: The Rise ...
Paul Argus and Boris Guennewig explain how hypothesis-based predictive marketing and the ability to test certain theories can provide...
Understanding the use of consumer da...
We partnered with B&T to conduct a survey asking the marketing industry how data is being used today and how they
