4 Ways You Didn’t Know Data Co...
As the world faces increasingly complex problems, right around the world, governments, companies and NGOs...
Targeting And Retargeting: What You ...
When it comes to digital advertising, the terms ‘targeting’ and ‘retargeting’ are often used interchangeably.
STP: Connecting Segments Through Tar...
In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...
The Data Behind Brand Affinity
Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website
How The ACCC Wants To Pull Down Data...
As we know, the ACCC has been investing a significant amount of time and effort into how tech giants operate in
Separate Or Dissipate? Can Changes T...
The ACCC has set out with the goal of addressing the competitiveness and efficiency of the ad tech supply chain as
