Data Commercialisation
In November 2022, a leading automotive brand launched its new luxury SUV, aiming to reach the right audience and boost sales
Creepy Or Convenient?
Not only does data give marketers the opportunity to reach their customers in new, targeted ways, it also provides users with
Data Tracking In 2022
When it comes to data tracking, there is no doubting that the cookie has been king for the best part of
Embracing A Cookieless Future
Once the cornerstone of digital identity, third party cookies are now on the outer.
How To Get The Most From Your First ...
On May 25 2018, the EU introduced the General Data Protection Regulation (GDPR), changing how businesses and organisations...
Custom Projects
Extract actionable insight from your data with smrtr's best-in-class data science capabilities. From custom segmentation, propensity modelling, churn analysis to campaign
