When evaluating the ‘value’ of data, it is often hard to place an exact monetary amount.
Second party-data might best be described as quid pro quo in the data and analytics space.
Amidst a changing privacy landscape and an ever-digitalising society, offline data has risen to prominence in the data and analytics space
As technology continues to evolve and we as a society collect more and more data, the way in which we process
You might have heard it before. In fact you might have even said it. “They must be listening!”
Identity on the internet is a multi-faceted phenomenon. It might exist in one of many forms, whether that be through social