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Painting A Picture: How To Best Use ...

When evaluating the ‘value’ of data, it is often hard to place an exact monetary amount.

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Making Second-Party Data Work For Yo...

Second party-data might best be described as quid pro quo in the data and analytics space.

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Unlocking Unexpected Insights From O...

Amidst a changing privacy landscape and an ever-digitalising society, offline data has risen to prominence in the data and analytics space

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Top Tips For Data Processing

As technology continues to evolve and we as a society collect more and more data, the way in which we process

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Are They Listening? Why Targeted Ads...

You might have heard it before. In fact you might have even said it. “They must be listening!” 

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Why Everyone Is Talking About Identi...

Identity on the internet is a multi-faceted phenomenon. It might exist in one of many forms, whether that be through social