‘Data’ and ‘insight’ are two terms that are sometimes – mistakenly – used interchangeably.
You might have heard the phrase: ‘data is the new oil’. However, this might be overly generous to the oil industry.
On May 25 2018, the EU introduced the General Data Protection Regulation (GDPR), changing how businesses and organisations...
Once the cornerstone of digital identity, third party cookies are now on the outer.
With a growing public focus on data privacy, transparency is now at the core of data commercialisation and digital marketing.
Widely considered the most important modern data regulation, the EU’s GDPR focuses on the concept of personal data.