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The Data Economy: It’s All About I...

‘Data’ and ‘insight’ are two terms that are sometimes – mistakenly – used interchangeably.

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Data Commercialisation: How To Get Y...

You might have heard the phrase: ‘data is the new oil’. However, this might be overly generous to the oil industry.

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How To Get The Most From Your First ...

On May 25 2018, the EU introduced the General Data Protection Regulation (GDPR), changing how businesses and organisations...

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Embracing A Cookieless Future

Once the cornerstone of digital identity, third party cookies are now on the outer.

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Lifting The Lid On Data: Are Data La...

With a growing public focus on data privacy, transparency is now at the core of data commercialisation and digital marketing.

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Anonymised Vs Pseudonymised Data: Wh...

Widely considered the most important modern data regulation, the EU’s GDPR focuses on the concept of personal data.