A.I.

When You Do And Don’t Need AI

Artificial intelligence (AI) has been touted as one of the most powerful technological forces of recent times.

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DaaS: The Rise And Rise Of The As A ...

One of the most transformative forces in the technology industry in recent years has without doubt been the ‘as a Service’

Data Commercialisation

In November 2022, a leading automotive brand launched its new luxury SUV, aiming to reach the right audience and boost sales

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2021 Data Predictions: What To Expec...

With 2020 quickly coming to a close, predictions around what 2021 will look like are running rife.

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How Data Can Solve Your Churn Proble...

Churn - or customer attrition - is an unfortunate reality for all businesses, no matter what they do.

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The Data Economy: It’s All About I...

‘Data’ and ‘insight’ are two terms that are sometimes – mistakenly – used interchangeably.