How The ACCC Wants To Pull Down Data...
As we know, the ACCC has been investing a significant amount of time and effort into how tech giants operate in
The Data Behind Brand Affinity
Do you have a favourite brand? A brand of sport shoes you find yourself buying every few months. An ecommerce website
STP: Connecting Segments Through Tar...
In the world of modern marketing, the Segmentation, Targeting, Positioning - otherwise known as the STP model...
Targeting And Retargeting: What You ...
When it comes to digital advertising, the terms ‘targeting’ and ‘retargeting’ are often used interchangeably.
Business Data And Consumer Data: Wha...
As privacy laws continue to develop and businesses look for new ways to use data, business data and consumer data are
Connecting The Dots: How You Can Use...
A recent study from the Location Based Marketing Association found that 95 percent of global companies are already using location...
