Audience Segments

We combine genuine transactional data from industry partners with demographic, lifestage, attitudinal and socio-economic variables to predict which consumer segments are more likely to demonstrate your desired behaviour.

Reflective of modern Australia

We’ve developed over 50 audience segments across six unique industry segmentations, covering all socio-economic groups and lifestages. Our analysts make sure segments do what they say on the tin by validating their predictability and working with clients to measure campaign performance.

Property Lifestage – we’ve identified 30 unique segments across the home ownership journey using property data
Mover Triggers – identify movers at the right time using the freshest property listing data
Insurance Anniversary – we’ve predicted which month of the year a consumer’s building insurance policy renews
Automotive Preference – 14 segments identified using real motor purchase data
High Net Worth – a propensity model that identifies high net worth individuals 28x more accurately than random targeting
Boomer (50+) attitudes – 8 unique Baby Boomer segments defined by their attitudes and lifestyle

Or use our advisory services to build a custom segmentation that meets your exact needs, including the addition of your first party data.

Reflective of modern Australia

Property Lifestage – we’ve identified 30 unique segments across the home ownership journey using property data
Mover Triggers – identify movers at the right time using the freshest property listing data
Insurance Anniversary – we’ve predicted which month of the year a consumer’s building insurance policy renews
Automotive Preference – 14 segments identified using real motor purchase data
High Net Worth – a propensity model that identifies high net worth individuals 28x more accurately than random targeting
Boomer (50+) attitudes – 8 unique Baby Boomer segments defined by their attitudes and lifestyle