We combine genuine transactional data from industry partners with demographic, lifestage, attitudinal and socio-economic variables to predict which consumer segments are more likely to demonstrate your desired behaviour.
We’ve developed hundreds of audience segments across six unique industry segmentations, covering all socio-economic groups and lifestages. Our analysts make sure segments do what they say on the tin by validating their predictability and working with clients to measure campaign performance.
Or use our advisory services to build a custom segmentation that meets your exact needs, including the addition of your first party data.
We’ve developed over 50 audience segments across six unique industry segmentations, covering all socio-economic groups and lifestages. Our analysts make sure segments do what they say on the tin by validating their predictability and working with clients to measure campaign performance.
Or use our advisory services to build a custom segmentation that meets your exact needs, including the addition of your first party data.
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We have all the answers! Well, maybe not all but we’ll do our best to help.