Audience Segments

Reflective of modern Australia

We’ve developed over 50 audience segments across six unique industry segmentations, covering all socio-economic groups and lifestages. Our analysts make sure segments do what they say on the tin by validating their predictability and working with clients to measure campaign performance.

  • Property Lifestage – we’ve identified 30 unique segments across the home ownership journey using property data
  • Mover Triggers – identify movers at the right time using the freshest property listing data
  • Insurance Anniversary – we’ve predicted which month of the year a consumer’s building insurance policy renews
  • Automotive Preference – 14 segments identified using real motor purchase data
  • High Net Worth – a propensity model that identifies high net worth individuals 28x more accurately than random targeting
  • Boomer (50+) attitudes – 8 unique Baby Boomer segments defined by their attitudes and lifestyle

Or use our advisory services to build a custom segmentation that meets your exact needs, including the addition of your first party data.

Audience Segments
Audience Segments

Reflective of modern Australia

We’ve developed over 50 audience segments across six unique industry segmentations, covering all socio-economic groups and lifestages. Our analysts make sure segments do what they say on the tin by validating their predictability and working with clients to measure campaign performance.

  • Property Lifestage – we’ve identified 30 unique segments across the home ownership journey using property data
  • Mover Triggers – identify movers at the right time using the freshest property listing data
  • Insurance Anniversary – we’ve predicted which month of the year a consumer’s building insurance policy renews
  • Automotive Preference – 14 segments identified using real motor purchase data
  • High Net Worth – a propensity model that identifies high net worth individuals 28x more accurately than random targeting
  • Boomer (50+) attitudes – 8 unique Baby Boomer segments defined by their attitudes and lifestyle

Or use our advisory services to build a custom segmentation that meets your exact needs, including the addition of your first party data.

Audience Segments

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Audience Segments

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Got Questions?

We have all the answers! Well, maybe not all but we’ll do our best to help.