With a growing public focus on data privacy, transparency is now at the core of data commercialisation and digital marketing.
Back in 2018, Cambridge Analytica showed the world the importance of ethical data.
Data can help businesses create new revenue streams, reduce customer churn and identify potential wastage of money and time.
Once the cornerstone of digital identity, third party cookies are now on the outer.
On May 25 2018, the EU introduced the General Data Protection Regulation (GDPR), changing how businesses and organisations...