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Lifting The Lid On Data: Are Data Labels...

With a growing public focus on data privacy, transparency is now at the core of data commercialisation and digital marketing.

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The Dos And Don’ts Of Ethical Data

Back in 2018, Cambridge Analytica showed the world the importance of ethical data.

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Making The World A Better Place… With ...

Data can help businesses create new revenue streams, reduce customer churn and identify potential wastage of money and time.

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Embracing A Cookieless Future

Once the cornerstone of digital identity, third party cookies are now on the outer.

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How To Get The Most From Your First Part...

On May 25 2018, the EU introduced the General Data Protection Regulation (GDPR), changing how businesses and organisations...

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The Data Economy: It’s All About Insig...

‘Data’ and ‘insight’ are two terms that are sometimes – mistakenly – used interchangeably.