Connecting The Dots: How You Can Use...
A recent study from the Location Based Marketing Association found that 95 percent of global companies are already using location...
Painting A Picture: How To Best Use ...
When evaluating the ‘value’ of data, it is often hard to place an exact monetary amount.
Making Second-Party Data Work For Yo...
Second party-data might best be described as quid pro quo in the data and analytics space.
Unlocking Unexpected Insights From O...
Amidst a changing privacy landscape and an ever-digitalising society, offline data has risen to prominence in the data and analytics space
First-Party Data, Transparency And A...
Google’s latest announcement around the future of web tracking and online privacy reinforced what most marketers already know.
Top Tips For Data Processing
As technology continues to evolve and we as a society collect more and more data, the way in which we process
