Automotive Audience Segments

3.5x more effective targeting

We’ve built a series of audience segments that achieve on average 3.5x improved targeting effectiveness, and up to 18x for some specific vehicles. So how do we do it?

  • We compliantly source automotive transaction data from a data partner that describe the characteristics of actual purchasing households

  • Our analytics team use that purchase data, combined with our data universe to build propensity models which indicate the most predictive characteristics of purchase behaviour. All 12m households are then scored High, Medium or Low for each vehicle

  • Segments are onboarded into any internal or external environment with zero reliance on cookies. We have relationships and connections with most ad tech platforms, including DMPs, DSPs, publishers and trading desks

Contact us today to access the complete list of segments and learn more about their key characteristics.

3.5x more effective targeting

We’ve built a series of audience segments that achieve on average 3.5x improved targeting effectiveness, and up to 18x for some specific vehicles. So how do we do it?

  • We compliantly source automotive transaction data from a data partner that describe the characteristics of actual purchasing households

  • Our analytics team use that purchase data, combined with our data universe to build propensity models which indicate the most predictive characteristics of purchase behaviour. All 12m households are then scored High, Medium or Low for each vehicle

  • Segments are onboarded into any internal or external environment with zero reliance on cookies. We have relationships and connections with most ad tech platforms, including DMPs, DSPs, publishers and trading desks

Contact us today to access the complete list of segments and learn more about their key characteristics.

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