Data as the hero

Our Mission

We aim to commercialise unique data sets and apply our expertise to help meet the needs of customers and wider society.

Data Commercialisation

Data is valuable, but only when it is structured, usable and unique. Our proprietary data commercialisation framework identifies a data set’s potential and the steps to realise this compliantly.

Effective Data Solutions

We provide industry specific Data as a Service (DaaS) products on boarded in all major environments. Our Insight and Advisory services custom build solutions that meet your needs.

smrtr for Good

Data can be used to help address issues in wider society. As a data analytics company we are well placed to dedicate time, money and resources to initiatives that have a positive impact.

Our Secret Sauce

Our industry transaction-based approach has zero reliance on cookie-based tracking — meaning solutions are built using genuine purchase data.

smrtr founders - Dr Boris Guennewig and Georgie Brooke

Our Story

smrtr was founded by Georgie Brooke and Dr Boris Guennewig, who after decades working with data in the business and medical fields, identified a way to bring data supply and demand together in a systemised and transparent manner.

Together their aim is to make audience targeting and data consultancy available to businesses of all sizes and harness data’s power to drive positive change.

Got Questions?

We have all the answers! Well, maybe not all but we’ll do our best to help.